Coverart for item
The Resource Black like me : creating a legacy, part D, The legacy, Tessa Murray & Dominik Heil

Black like me : creating a legacy, part D, The legacy, Tessa Murray & Dominik Heil

Label
Black like me : creating a legacy, part D, The legacy
Title
Black like me
Title remainder
creating a legacy
Title number
part D
Title part
The legacy
Statement of responsibility
Tessa Murray & Dominik Heil
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The first part of this case is set in 1985, when 25-year-old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of Black Like Me from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Murray, Tessa
Dewey number
658.11
Illustrations
illustrations
Index
no index present
LC call number
HD62.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Heil, Dominik
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Mashaba, Herman
  • Black Like Me (Business enterprise)
  • New business enterprises
  • Strategic planning
Target audience
specialized
Label
Black like me : creating a legacy, part D, The legacy, Tessa Murray & Dominik Heil
Instantiates
Publication
Note
  • Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy; Part D: The Legacy. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382222
Extent
1 online resource
Form of item
online
Isbn
9781473966796
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Black like me : creating a legacy, part D, The legacy, Tessa Murray & Dominik Heil
Publication
Note
  • Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy; Part D: The Legacy. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382222
Extent
1 online resource
Form of item
online
Isbn
9781473966796
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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