Coverart for item
The Resource Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble

Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble

Label
Bongalong : marketing cannabis products in a stigmatized environment
Title
Bongalong
Title remainder
marketing cannabis products in a stigmatized environment
Statement of responsibility
Travis E. Scadron, Thomas Koelble
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in an emerging industry as well as the characteristics that are necessary to succeed in such a space. More importantly, the case points to the role of economic, political, and social context and the role each of them plays in analysing how to best operate in an industry that is not fully formed. The case looks at operating in stigmatised industries and explores the social factors that create stigma
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Scadron, Travis E
Dewey number
338.173790973
Illustrations
illustrations
Index
no index present
LC call number
HD9019.M382
LC item number
B66 2018
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1957-
http://library.link/vocab/relatedWorkOrContributorName
Koelble, Thomas A.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Marijuana industry
  • Marijuana industry
  • Marijuana industry
  • Marijuana industry
  • Cannabis
  • Stigma (Social psychology)
  • Bongalong
  • Marijuana industry
Target audience
specialized
Label
Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble
Instantiates
Publication
Note
  • Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005405
Extent
1 online resource
Form of item
online
Isbn
9781526473202
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble
Publication
Note
  • Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005405
Extent
1 online resource
Form of item
online
Isbn
9781526473202
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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