The Resource Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble
Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble
Resource Information
The item Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in an emerging industry as well as the characteristics that are necessary to succeed in such a space. More importantly, the case points to the role of economic, political, and social context and the role each of them plays in analysing how to best operate in an industry that is not fully formed. The case looks at operating in stigmatised industries and explores the social factors that create stigma
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526473202
- Label
- Bongalong : marketing cannabis products in a stigmatized environment
- Title
- Bongalong
- Title remainder
- marketing cannabis products in a stigmatized environment
- Statement of responsibility
- Travis E. Scadron, Thomas Koelble
- Subject
-
- Marijuana industry -- Law and legislation -- South Africa
- Marijuana industry -- Political aspects -- South Africa -- Case studies
- Marijuana industry -- Social aspects -- South Africa -- Case studies
- Marijuana industry -- South Africa -- Marketing -- Case studies
- Stigma (Social psychology) -- South Africa
- Bongalong -- Management
- Cannabis -- South Africa -- Public opinion
- Marijuana industry -- Economic aspects -- South Africa -- Case studies
- Language
- eng
- Summary
- Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in an emerging industry as well as the characteristics that are necessary to succeed in such a space. More importantly, the case points to the role of economic, political, and social context and the role each of them plays in analysing how to best operate in an industry that is not fully formed. The case looks at operating in stigmatised industries and explores the social factors that create stigma
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Scadron, Travis E
- Dewey number
- 338.173790973
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9019.M382
- LC item number
- B66 2018
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorDate
- 1957-
- http://library.link/vocab/relatedWorkOrContributorName
- Koelble, Thomas A.
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Marijuana industry
- Marijuana industry
- Marijuana industry
- Marijuana industry
- Cannabis
- Stigma (Social psychology)
- Bongalong
- Marijuana industry
- Target audience
- specialized
- Label
- Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble
- Note
-
- Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005405
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526473202
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble
- Note
-
- Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005405
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526473202
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
Subject
- Marijuana industry -- Law and legislation -- South Africa
- Marijuana industry -- Political aspects -- South Africa -- Case studies
- Marijuana industry -- Social aspects -- South Africa -- Case studies
- Marijuana industry -- South Africa -- Marketing -- Case studies
- Stigma (Social psychology) -- South Africa
- Bongalong -- Management
- Cannabis -- South Africa -- Public opinion
- Marijuana industry -- Economic aspects -- South Africa -- Case studies
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Bongalong--marketing-cannabis-products-in-a/dqVV3pF2k88/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Bongalong--marketing-cannabis-products-in-a/dqVV3pF2k88/">Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Bongalong--marketing-cannabis-products-in-a/dqVV3pF2k88/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Bongalong--marketing-cannabis-products-in-a/dqVV3pF2k88/">Bongalong : marketing cannabis products in a stigmatized environment, Travis E. Scadron, Thomas Koelble</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
