Coverart for item
The Resource Born to buy, Juliet B. Schor

Born to buy, Juliet B. Schor

Label
Born to buy
Title
Born to buy
Statement of responsibility
Juliet B. Schor
Creator
Subject
Language
eng
Summary
"Marketing targeted at kids is virtually everywhere-in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children." "Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture. Book jacket."--BOOK JACKET
Cataloging source
StEdU
http://library.link/vocab/creatorName
Schor, Juliet
Index
index present
LC call number
HF5415.33.U6
LC item number
S355 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Child consumers
  • Young consumers
  • Advertising and children
  • Materialism
  • Child development
  • Children
  • Child welfare
Label
Born to buy, Juliet B. Schor
Instantiates
Publication
Note
Hardback, originally published 2004, included sub-title: The commercialized child and the new consumer culture
Bibliography note
Includes bibliographical references (p. 257-269) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tables and Figures
  • Author's Note.
  • p. 1
  • Acknowledgments.
  • p. 5
  • 1.
  • Introduction.
  • p. 9
  • 2.
  • Changing World of Children's Consumption.
  • p. 19
  • 3.
  • From Tony the Tiger to Slime Time Live: The Content of Commercial Messages.
  • p. 39
  • 4.
  • Virus Unleashed: Ads Infiltrate Everyday Life.
  • p. 69
  • 5.
  • Captive Audiences: The Commercialization of Public Schools.
  • p. 85
  • 6.
  • Dissecting the Child Consumer: The New Intrusive Research.
  • p. 99
  • 7.
  • Habit Formation: Selling Kids on Junk Food, Drugs, and Violence.
  • p. 119
  • 8.
  • How Consumer Culture Undermines Children's Well-Being.
  • p. 141
  • 9.
  • Empowered or Seduced? The Debate About Advertising and Marketing to Kids.
  • p. 177
  • 10.
  • Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys.
  • p. 189
  • Afterword.
  • p. 213
  • Appendix A.
  • Data Appendix.
  • p. 223
  • Appendix B.
  • Organizations.
  • p. 225
  • Appendix C.
  • Commercial Alert's Parents' Bill of Rights.
  • p. 227
  • Notes.
  • p. 231
  • References.
  • p. 257
  • Index.
  • p. 271
  • Reading Group Guide.
  • p. 288
Control code
021233187
Dimensions
21 cm.
Extent
xii, 292 p.
Isbn
9780684870564
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Born to buy, Juliet B. Schor
Publication
Note
Hardback, originally published 2004, included sub-title: The commercialized child and the new consumer culture
Bibliography note
Includes bibliographical references (p. 257-269) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tables and Figures
  • Author's Note.
  • p. 1
  • Acknowledgments.
  • p. 5
  • 1.
  • Introduction.
  • p. 9
  • 2.
  • Changing World of Children's Consumption.
  • p. 19
  • 3.
  • From Tony the Tiger to Slime Time Live: The Content of Commercial Messages.
  • p. 39
  • 4.
  • Virus Unleashed: Ads Infiltrate Everyday Life.
  • p. 69
  • 5.
  • Captive Audiences: The Commercialization of Public Schools.
  • p. 85
  • 6.
  • Dissecting the Child Consumer: The New Intrusive Research.
  • p. 99
  • 7.
  • Habit Formation: Selling Kids on Junk Food, Drugs, and Violence.
  • p. 119
  • 8.
  • How Consumer Culture Undermines Children's Well-Being.
  • p. 141
  • 9.
  • Empowered or Seduced? The Debate About Advertising and Marketing to Kids.
  • p. 177
  • 10.
  • Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys.
  • p. 189
  • Afterword.
  • p. 213
  • Appendix A.
  • Data Appendix.
  • p. 223
  • Appendix B.
  • Organizations.
  • p. 225
  • Appendix C.
  • Commercial Alert's Parents' Bill of Rights.
  • p. 227
  • Notes.
  • p. 231
  • References.
  • p. 257
  • Index.
  • p. 271
  • Reading Group Guide.
  • p. 288
Control code
021233187
Dimensions
21 cm.
Extent
xii, 292 p.
Isbn
9780684870564
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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