The Resource Brand essentials : why brands are so important in hotel marketing, David Bowie, (streaming video)

Brand essentials : why brands are so important in hotel marketing, David Bowie, (streaming video)

Label
Brand essentials : why brands are so important in hotel marketing
Title
Brand essentials
Title remainder
why brands are so important in hotel marketing
Statement of responsibility
David Bowie
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Bowie, David
Series statement
Marketing hotels : addressing the unique challenges of marketing hotels
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Hotels
Label
Brand essentials : why brands are so important in hotel marketing, David Bowie, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What are the brand essentials? -- Products and brands -- Origin of leading hotel brands -- Corporate hotel branding -- Brand concepts -- Brand standards -- Brand congruence -- Brand awareness and image -- Types of brand loyalty -- Frequent guest programs -- Brand architecture
Control code
HST2222_1_2
Dimensions
unknown
Extent
1 streaming video file (40 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Brand essentials : why brands are so important in hotel marketing, David Bowie, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What are the brand essentials? -- Products and brands -- Origin of leading hotel brands -- Corporate hotel branding -- Brand concepts -- Brand standards -- Brand congruence -- Brand awareness and image -- Types of brand loyalty -- Frequent guest programs -- Brand architecture
Control code
HST2222_1_2
Dimensions
unknown
Extent
1 streaming video file (40 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

Library Locations

Processing Feedback ...