Coverart for item
The Resource Brand meaning management, edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others], (electronic book)

Brand meaning management, edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others], (electronic book)

Label
Brand meaning management
Title
Brand meaning management
Statement of responsibility
edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]
Contributor
Contributor
Editor
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Dewey number
658.8
Index
no index present
LC call number
HF5415.13
LC item number
.B736 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1982-
http://library.link/vocab/relatedWorkOrContributorName
  • MacInnis, Deborah J.
  • Park, C. Whan
  • Agarwal, Megha
Series statement
Review of Marketing Research,
Series volume
Volume 12
http://library.link/vocab/subjectName
  • Marketing
  • Brand name products
Label
Brand meaning management, edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others], (electronic book)
Instantiates
Publication
Copyright
Note
"Emerald Books"--Cover
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC2054907
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (338 pages).
Form of item
online
Isbn
9781784419318
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Brand meaning management, edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others], (electronic book)
Publication
Copyright
Note
"Emerald Books"--Cover
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC2054907
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (338 pages).
Form of item
online
Isbn
9781784419318
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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