Coverart for item
The Resource Brand page attachment : an empirical study on Facebook users' attachment to brand pages, Barbara Kleine-Kalmer ; forword by Christoph Burmann, (electronic book)

Brand page attachment : an empirical study on Facebook users' attachment to brand pages, Barbara Kleine-Kalmer ; forword by Christoph Burmann, (electronic book)

Label
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Title
Brand page attachment
Title remainder
an empirical study on Facebook users' attachment to brand pages
Statement of responsibility
Barbara Kleine-Kalmer ; forword by Christoph Burmann
Creator
Author
Subject
Language
eng
Summary
Annotation
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Kleine-Kalmer, Barbara
Dewey number
658.5
Illustrations
illustrations
Index
no index present
LC call number
HF5415.15
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Innovatives Markenmanagement
Series volume
band 55
http://library.link/vocab/subjectName
  • Product management
  • Communication
  • Marketing
  • Social networks
Summary expansion
Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behaviour and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media
Label
Brand page attachment : an empirical study on Facebook users' attachment to brand pages, Barbara Kleine-Kalmer ; forword by Christoph Burmann, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
SPR936040138
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783658124380
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9783658124380
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Brand page attachment : an empirical study on Facebook users' attachment to brand pages, Barbara Kleine-Kalmer ; forword by Christoph Burmann, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
SPR936040138
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783658124380
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9783658124380
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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