Coverart for item
The Resource Brand premium : how smart brands make more money, Nigel Hollis, (electronic book)

Brand premium : how smart brands make more money, Nigel Hollis, (electronic book)

Label
Brand premium : how smart brands make more money
Title
Brand premium
Title remainder
how smart brands make more money
Statement of responsibility
Nigel Hollis
Creator
Author
Subject
Language
eng
Summary
"Providing a dynamic model that describes all the influences that are (or should be) under the control of the marketing team, this book lays out an overall plan, a checklist that any brand owner can use to understand how well his or her brand is performing on each dimension that leads to financial growth." --
Member of
Assigning source
Unedited summary from book
Cataloging source
NLE
http://library.link/vocab/creatorName
Hollis, Nigel
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
.H6463 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Product management
Target audience
general
Label
Brand premium : how smart brands make more money, Nigel Hollis, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Edition
First edition.
Extent
1 online resource (240 pages).
Form of item
online
Isbn
9781137510389
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
System control number
ocn932057561
Label
Brand premium : how smart brands make more money, Nigel Hollis, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Edition
First edition.
Extent
1 online resource (240 pages).
Form of item
online
Isbn
9781137510389
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
System control number
ocn932057561

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