Coverart for item
The Resource Brand revolution : Rethinking brand identity, Marie-Claude Sicard, (electronic book ;)

Brand revolution : Rethinking brand identity, Marie-Claude Sicard, (electronic book ;)

Label
Brand revolution : Rethinking brand identity
Title
Brand revolution
Title remainder
Rethinking brand identity
Statement of responsibility
Marie-Claude Sicard
Creator
Subject
Genre
Language
eng
Summary
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand
Member of
Cataloging source
UK-WkNB
http://library.link/vocab/creatorName
Sicard, Marie-Claude
Dewey number
658.827
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Product management
  • Branding (Marketing)
  • Product management
  • Branding (Marketing)
Label
Brand revolution : Rethinking brand identity, Marie-Claude Sicard, (electronic book ;)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 156-160) and index
Contents
PART I Brand Identity: The Story Of A Meteorite -- A Paradoxical Success Story -- What Is The Situation Today? -- When The Unconscious Gets Involved -- A New Way Of Thinking About Brand Identity -- PART II An Analytical Method -- The Concept Behind The Fingerprinting Method -- The Fingerprinting Method: The 7 Poles -- The Fingerprinting Method: A User's Manual Conclusion -- Bibliography -- Index Of Brands
Control code
9781137019493
Extent
174 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781137019509
Specific material designation
remote
Type of computer file
PDF.
Label
Brand revolution : Rethinking brand identity, Marie-Claude Sicard, (electronic book ;)
Publication
Bibliography note
Includes bibliographical references (p. 156-160) and index
Contents
PART I Brand Identity: The Story Of A Meteorite -- A Paradoxical Success Story -- What Is The Situation Today? -- When The Unconscious Gets Involved -- A New Way Of Thinking About Brand Identity -- PART II An Analytical Method -- The Concept Behind The Fingerprinting Method -- The Fingerprinting Method: The 7 Poles -- The Fingerprinting Method: A User's Manual Conclusion -- Bibliography -- Index Of Brands
Control code
9781137019493
Extent
174 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781137019509
Specific material designation
remote
Type of computer file
PDF.

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