The Resource Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
Resource Information
The item Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 1 online resource (1 streaming video file (47 min.)
- Contents
-
- Contents: Core concept of marketing
- BCG portfolio analysis tool
- Value of a strong brand
- de Bono's three stages of business
- Brand positioning
- How to build a strong brand
- Company vision and brand purpose
- Marketing myopia
- How to lose a strong brand
- Kotler 4P's vs. Lauterborn 4C's
- Value proposition criteria
- The power of a strong brand
- Label
- Branding : how it works and why it matters
- Title
- Branding
- Title remainder
- how it works and why it matters
- Statement of responsibility
- Robert F. Lauterborn
- Language
- eng
- Characteristic
- videorecording
- http://library.link/vocab/creatorName
- Lauterborn, Robert F
- Series statement
- Global branding strategies
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Business planning
- Strategic planning
- Label
- Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: Core concept of marketing -- BCG portfolio analysis tool -- Value of a strong brand -- de Bono's three stages of business -- Brand positioning -- How to build a strong brand -- Company vision and brand purpose -- Marketing myopia -- How to lose a strong brand -- Kotler 4P's vs. Lauterborn 4C's -- Value proposition criteria -- The power of a strong brand
- Control code
- HST3794
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (47 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 3794
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
- Label
- Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: Core concept of marketing -- BCG portfolio analysis tool -- Value of a strong brand -- de Bono's three stages of business -- Brand positioning -- How to build a strong brand -- Company vision and brand purpose -- Marketing myopia -- How to lose a strong brand -- Kotler 4P's vs. Lauterborn 4C's -- Value proposition criteria -- The power of a strong brand
- Control code
- HST3794
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (47 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 3794
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Branding--how-it-works-and-why-it-matters/Ib3btIuqKlU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Branding--how-it-works-and-why-it-matters/Ib3btIuqKlU/">Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Branding--how-it-works-and-why-it-matters/Ib3btIuqKlU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Branding--how-it-works-and-why-it-matters/Ib3btIuqKlU/">Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
