The Resource Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)

Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)

Label
Branding : how it works and why it matters
Title
Branding
Title remainder
how it works and why it matters
Statement of responsibility
Robert F. Lauterborn
Creator
Presenter
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Lauterborn, Robert F
Series statement
Global branding strategies
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business planning
  • Strategic planning
Label
Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Core concept of marketing -- BCG portfolio analysis tool -- Value of a strong brand -- de Bono's three stages of business -- Brand positioning -- How to build a strong brand -- Company vision and brand purpose -- Marketing myopia -- How to lose a strong brand -- Kotler 4P's vs. Lauterborn 4C's -- Value proposition criteria -- The power of a strong brand
Control code
HST3794
Dimensions
unknown
Extent
1 online resource (1 streaming video file (47 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3794
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Branding : how it works and why it matters, Robert F. Lauterborn, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Core concept of marketing -- BCG portfolio analysis tool -- Value of a strong brand -- de Bono's three stages of business -- Brand positioning -- How to build a strong brand -- Company vision and brand purpose -- Marketing myopia -- How to lose a strong brand -- Kotler 4P's vs. Lauterborn 4C's -- Value proposition criteria -- The power of a strong brand
Control code
HST3794
Dimensions
unknown
Extent
1 online resource (1 streaming video file (47 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3794
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

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