The Resource Branding through experiential marketing : launch of "National Geographic" in an emerging country, Nükhet Vardar, (streaming video)

Branding through experiential marketing : launch of "National Geographic" in an emerging country, Nükhet Vardar, (streaming video)

Label
Branding through experiential marketing : launch of "National Geographic" in an emerging country
Title
Branding through experiential marketing
Title remainder
launch of "National Geographic" in an emerging country
Statement of responsibility
Nükhet Vardar
Creator
Speaker
Subject
Language
eng
Member of
Cataloging source
UkLoHST
Characteristic
videorecording
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Vardar, Nükhet
Series statement
The business & management collection,
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
  • Consumer behavior
  • Consumer behavior
  • Customer relations
  • Target marketing
Label
Branding through experiential marketing : launch of "National Geographic" in an emerging country, Nükhet Vardar, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Extended-form case study
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Human factor in services -- Experiential marketing -- Ambler and Styles -- National geographic -- Importance of personal experience -- Consumer behavior
Control code
HST5194
Dimensions
unknown
Extent
1 online resource (1 streaming video file (20 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
5194
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(UkLoHST)4232
Video recording format
other
Label
Branding through experiential marketing : launch of "National Geographic" in an emerging country, Nükhet Vardar, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Extended-form case study
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Human factor in services -- Experiential marketing -- Ambler and Styles -- National geographic -- Importance of personal experience -- Consumer behavior
Control code
HST5194
Dimensions
unknown
Extent
1 online resource (1 streaming video file (20 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
5194
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(UkLoHST)4232
Video recording format
other

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