The Resource Brands across the Mekong : a dual case history, Tim Andrews, (streaming video)

Brands across the Mekong : a dual case history, Tim Andrews, (streaming video)

Label
Brands across the Mekong : a dual case history
Title
Brands across the Mekong
Title remainder
a dual case history
Statement of responsibility
Tim Andrews
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorDate
1968-
http://library.link/vocab/creatorName
Andrews, Tim G.
Series statement
Exporting, international and global marketing management : beyond the fundamentals
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • International business enterprises
Label
Brands across the Mekong : a dual case history, Tim Andrews, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges
Control code
HST2311_1_3
Dimensions
unknown
Extent
1 streaming video file (55 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Brands across the Mekong : a dual case history, Tim Andrews, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges
Control code
HST2311_1_3
Dimensions
unknown
Extent
1 streaming video file (55 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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