Coverart for item
The Resource Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses, David Nichols ... [et al.], (electronic book)

Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses, David Nichols ... [et al.], (electronic book)

Label
Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses
Title
Brands and gaming
Title remainder
the computer gaming phenomenon and its impact on brands and businesses
Statement of responsibility
David Nichols ... [et al.]
Contributor
Subject
Language
eng
Summary
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
Member of
Cataloging source
UK-WkNB
Index
no index present
LC item number
B73 2006
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1967-
http://library.link/vocab/relatedWorkOrContributorName
Nichols, David
http://library.link/vocab/subjectName
  • Computer games
  • Electronic games industry
  • Brand name products
  • Computer games
  • Product management
Target audience
general
Label
Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses, David Nichols ... [et al.], (electronic book)
Instantiates
Publication
Contents
Gaming Market Overview -- What is Gaming? -- The Culture of Gaming -- Will Gaming Replace TV? -- Gaming Gets Active -- Mobile Gaming -- Gaming Industry Structure -- Brands in Gaming Today -- Strategies for Your Brand to Enter the Gaming Space -- Futureshock
Control code
9780230286573
Extent
176 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781403998972
Specific material designation
remote
Type of computer file
PDF
Label
Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses, David Nichols ... [et al.], (electronic book)
Publication
Contents
Gaming Market Overview -- What is Gaming? -- The Culture of Gaming -- Will Gaming Replace TV? -- Gaming Gets Active -- Mobile Gaming -- Gaming Industry Structure -- Brands in Gaming Today -- Strategies for Your Brand to Enter the Gaming Space -- Futureshock
Control code
9780230286573
Extent
176 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781403998972
Specific material designation
remote
Type of computer file
PDF

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