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The Resource Breaking Through : Implementing Disruptive Customer Centricity, Sandra Vandermerwe, (electronic book)

Breaking Through : Implementing Disruptive Customer Centricity, Sandra Vandermerwe, (electronic book)

Label
Breaking Through : Implementing Disruptive Customer Centricity
Title
Breaking Through
Title remainder
Implementing Disruptive Customer Centricity
Statement of responsibility
Sandra Vandermerwe
Creator
Language
eng
Summary
Thoroughly revised new edition of Breaking Through. This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step.
Member of
Cataloging source
UK-WkNB
http://library.link/vocab/creatorName
Vandermerwe, Sandra
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Summary expansion
Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term
Target audience
general
Label
Breaking Through : Implementing Disruptive Customer Centricity, Sandra Vandermerwe, (electronic book)
Instantiates
Publication
Note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Contents
Introduction PART I: FIRST PHASE: THE AWAKENING Breakthrough 1: Create Strategic Discomfort and Excitement Breakthrough 2: Reframe New Beliefs PART II: SECOND PHASE: THE DISCOVERY Breakthrough 3: Articulate the 'Market Space' Breakthrough 4: Identify the Value Opportunities PART III: THIRD PHASE: THE STORY Breakthrough 5: Build a Compelling Case Breakthrough 6: Size the Prize PART IV: FOURTH PHASE: THE ENGAGEMENT Breakthrough 7: Model the Concept Breakthrough 8: Get People Working Together PART V: FIFTH PHASE: THE REWARD Breakthrough 9: Reach Critical Mass Breakthrough 10: Gather and Sustain Momentum
Control code
9781137395511
Edition
2nd.
Extent
310 p.
Form of item
electronic
Isbn
9781137395498
Isbn Type
2004.
Other physical details
6 figures, 21 diagrames 9.
Specific material designation
unspecified
Type of computer file
PDF.
Label
Breaking Through : Implementing Disruptive Customer Centricity, Sandra Vandermerwe, (electronic book)
Publication
Note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Contents
Introduction PART I: FIRST PHASE: THE AWAKENING Breakthrough 1: Create Strategic Discomfort and Excitement Breakthrough 2: Reframe New Beliefs PART II: SECOND PHASE: THE DISCOVERY Breakthrough 3: Articulate the 'Market Space' Breakthrough 4: Identify the Value Opportunities PART III: THIRD PHASE: THE STORY Breakthrough 5: Build a Compelling Case Breakthrough 6: Size the Prize PART IV: FOURTH PHASE: THE ENGAGEMENT Breakthrough 7: Model the Concept Breakthrough 8: Get People Working Together PART V: FIFTH PHASE: THE REWARD Breakthrough 9: Reach Critical Mass Breakthrough 10: Gather and Sustain Momentum
Control code
9781137395511
Edition
2nd.
Extent
310 p.
Form of item
electronic
Isbn
9781137395498
Isbn Type
2004.
Other physical details
6 figures, 21 diagrames 9.
Specific material designation
unspecified
Type of computer file
PDF.

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