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The Resource Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Title
Breakthrough branding
Title remainder
how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Statement of responsibility
Catherine Kaputa
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Kaputa, Catherine
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.K37 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Success in business
Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index
Control code
704808763
Dimensions
23 cm.
Extent
xxii, 272 p.
Isbn
9781857885811
Lccn
2011044338
Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index
Control code
704808763
Dimensions
23 cm.
Extent
xxii, 272 p.
Isbn
9781857885811
Lccn
2011044338

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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