The Resource Building brands through mobile-enhanced communities, Alex Wang, (streaming video)

Building brands through mobile-enhanced communities, Alex Wang, (streaming video)

Label
Building brands through mobile-enhanced communities
Title
Building brands through mobile-enhanced communities
Statement of responsibility
Alex Wang
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Wang, Alex,
Series statement
Mobile marketing : how to leverage the mobile channel for marketing
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Cellular telephone advertising
  • Cellular telephones
  • Internet advertising
  • Internet marketing
  • Telemarketing
  • Text messages (Telephone systems)
Label
Building brands through mobile-enhanced communities, Alex Wang, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What is cross-media integration? -- How to build brands through cross-media integration -- Essential strategies -- Evidence of using cross-media integration in the mobile marketing environment -- Applications of using cross-media integration in building brands in the mobile marketing environment
Control code
HST1972_1_2
Dimensions
unknown
Extent
1 streaming video file (43 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Building brands through mobile-enhanced communities, Alex Wang, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What is cross-media integration? -- How to build brands through cross-media integration -- Essential strategies -- Evidence of using cross-media integration in the mobile marketing environment -- Applications of using cross-media integration in building brands in the mobile marketing environment
Control code
HST1972_1_2
Dimensions
unknown
Extent
1 streaming video file (43 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

Library Locations

Processing Feedback ...