The Resource Building brands with effective shopper marketing, Chris Masterson, (streaming video)

Building brands with effective shopper marketing, Chris Masterson, (streaming video)

Label
Building brands with effective shopper marketing
Title
Building brands with effective shopper marketing
Statement of responsibility
Chris Masterson
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Masterson, Chris,
Series statement
Modern brand management : fundamentals and latest thinking
http://library.link/vocab/subjectName
  • Advertising, Point-of-sale
  • Branding (Marketing)
  • Consumers
  • Marketing
  • Shopping
Label
Building brands with effective shopper marketing, Chris Masterson, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Current landscape of shopper marketing -- A shopper marketing approach -- The bottom line -- Brands and shopper marketing -- The UK market -- Customer support -- Collaborate, not concede -- Bakery case study -- The look of success -- Building brands
Control code
HST2773_1_2
Dimensions
unknown
Extent
1 streaming video file (29 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Building brands with effective shopper marketing, Chris Masterson, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Current landscape of shopper marketing -- A shopper marketing approach -- The bottom line -- Brands and shopper marketing -- The UK market -- Customer support -- Collaborate, not concede -- Bakery case study -- The look of success -- Building brands
Control code
HST2773_1_2
Dimensions
unknown
Extent
1 streaming video file (29 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

Library Locations

Processing Feedback ...