Coverart for item
The Resource Building commitment to reform through strategic communication : the five key decisions, Cecilia Cabañero-Verzosa and Helen R. Garcia, (electronic book)

Building commitment to reform through strategic communication : the five key decisions, Cecilia Cabañero-Verzosa and Helen R. Garcia, (electronic book)

Label
Building commitment to reform through strategic communication : the five key decisions
Title
Building commitment to reform through strategic communication
Title remainder
the five key decisions
Statement of responsibility
Cecilia Cabañero-Verzosa and Helen R. Garcia
Creator
Subject
Language
eng
Summary
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and cou
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Cabañero-Verzosa, Cecilia
Dewey number
658.4/5
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.C33 2009eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Communication in economic development
  • Communication in management
  • Decision making
  • Strategic planning
Label
Building commitment to reform through strategic communication : the five key decisions, Cecilia Cabañero-Verzosa and Helen R. Garcia, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10340917
Dimensions
unknown
Extent
xiii, 133 p.
Form of item
electronic
Isbn
9780821376225
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Building commitment to reform through strategic communication : the five key decisions, Cecilia Cabañero-Verzosa and Helen R. Garcia, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10340917
Dimensions
unknown
Extent
xiii, 133 p.
Form of item
electronic
Isbn
9780821376225
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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