The Resource Building global brands : a visual hammer, Laura Ries, (streaming video)
Building global brands : a visual hammer, Laura Ries, (streaming video)
Resource Information
The item Building global brands : a visual hammer, Laura Ries, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Building global brands : a visual hammer, Laura Ries, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case study illustrates the principle of the Visual Hammer, using Marlboro as an example of brand cultivation using distinct visual cues
- Language
- eng
- Extent
- 1 online resource (1 streaming video file (2 min.)
- Note
-
- Animated audio-visual presentation with synchronized narration
- Bite-size case study extracted from the talk: Building global brands
- Title from title frames
- Label
- Building global brands : a visual hammer
- Title
- Building global brands
- Title remainder
- a visual hammer
- Statement of responsibility
- Laura Ries
- Language
- eng
- Summary
- This case study illustrates the principle of the Visual Hammer, using Marlboro as an example of brand cultivation using distinct visual cues
- Cataloging source
- UkLoHST
- Characteristic
- videorecording
- http://library.link/vocab/creatorName
- Ries, Laura
- Series statement
- The business & management collection,
- http://library.link/vocab/subjectName
-
- Advertising
- Brand name products
- Branding (Marketing)
- Communication in marketing
- Internet marketing
- Tobacco industry
- Visual communication
- Label
- Building global brands : a visual hammer, Laura Ries, (streaming video)
- Note
-
- Animated audio-visual presentation with synchronized narration
- Bite-size case study extracted from the talk: Building global brands
- Title from title frames
- Color
- multicolored
- Configuration of playback channels
- monaural
- Control code
- HST7196
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (2 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 7196
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System control number
- (UkLoHST)4483
- Video recording format
- other
- Label
- Building global brands : a visual hammer, Laura Ries, (streaming video)
- Note
-
- Animated audio-visual presentation with synchronized narration
- Bite-size case study extracted from the talk: Building global brands
- Title from title frames
- Color
- multicolored
- Configuration of playback channels
- monaural
- Control code
- HST7196
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (2 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 7196
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System control number
- (UkLoHST)4483
- Video recording format
- other
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Building-global-brands--a-visual-hammer-Laura/cPfY3B2cUJE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Building-global-brands--a-visual-hammer-Laura/cPfY3B2cUJE/">Building global brands : a visual hammer, Laura Ries, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Building global brands : a visual hammer, Laura Ries, (streaming video)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Building-global-brands--a-visual-hammer-Laura/cPfY3B2cUJE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Building-global-brands--a-visual-hammer-Laura/cPfY3B2cUJE/">Building global brands : a visual hammer, Laura Ries, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
