The Resource Building global brands : a visual hammer, Laura Ries, (streaming video)

Building global brands : a visual hammer, Laura Ries, (streaming video)

Label
Building global brands : a visual hammer
Title
Building global brands
Title remainder
a visual hammer
Statement of responsibility
Laura Ries
Creator
Speaker
Subject
Genre
Language
eng
Summary
This case study illustrates the principle of the Visual Hammer, using Marlboro as an example of brand cultivation using distinct visual cues
Related
Member of
Cataloging source
UkLoHST
Characteristic
videorecording
http://library.link/vocab/creatorName
Ries, Laura
Series statement
The business & management collection,
http://library.link/vocab/subjectName
  • Advertising
  • Brand name products
  • Branding (Marketing)
  • Communication in marketing
  • Internet marketing
  • Tobacco industry
  • Visual communication
Label
Building global brands : a visual hammer, Laura Ries, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Building global brands
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7196
Dimensions
unknown
Extent
1 online resource (1 streaming video file (2 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7196
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(UkLoHST)4483
Video recording format
other
Label
Building global brands : a visual hammer, Laura Ries, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Building global brands
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7196
Dimensions
unknown
Extent
1 online resource (1 streaming video file (2 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7196
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(UkLoHST)4483
Video recording format
other

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