The Resource Building global brands, Laura Ries, (streaming video)

Building global brands, Laura Ries, (streaming video)

Label
Building global brands
Title
Building global brands
Statement of responsibility
Laura Ries
Creator
Subject
Genre
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Ries, Laura
Series statement
Global branding strategies
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Business planning
  • Export marketing
  • Globalization
  • International business enterprises
  • Strategic planning
Label
Building global brands, Laura Ries, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Globalization of businesses -- How narrowing the focus of the company helps to build a global brand -- Focusing the brand -- The importance of having an English brand name -- The need to dominate the local market before going global -- National identities of brands -- The visual hammer
Control code
HST3735
Dimensions
unknown
Extent
1 online resource (1 streaming video file (25 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3735
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Building global brands, Laura Ries, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Globalization of businesses -- How narrowing the focus of the company helps to build a global brand -- Focusing the brand -- The importance of having an English brand name -- The need to dominate the local market before going global -- National identities of brands -- The visual hammer
Control code
HST3735
Dimensions
unknown
Extent
1 online resource (1 streaming video file (25 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3735
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

Library Locations

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