The Resource Building global brands, Laura Ries, (streaming video)
Building global brands, Laura Ries, (streaming video)
Resource Information
The item Building global brands, Laura Ries, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Building global brands, Laura Ries, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 1 online resource (1 streaming video file (25 min.)
- Contents
-
- Contents: Globalization of businesses
- How narrowing the focus of the company helps to build a global brand
- Focusing the brand
- The importance of having an English brand name
- The need to dominate the local market before going global
- National identities of brands
- The visual hammer
- Label
- Building global brands
- Title
- Building global brands
- Statement of responsibility
- Laura Ries
- Language
- eng
- Characteristic
- videorecording
- http://library.link/vocab/creatorName
- Ries, Laura
- Series statement
- Global branding strategies
- http://library.link/vocab/subjectName
-
- Brand name products
- Branding (Marketing)
- Business planning
- Export marketing
- Globalization
- International business enterprises
- Strategic planning
- Label
- Building global brands, Laura Ries, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: Globalization of businesses -- How narrowing the focus of the company helps to build a global brand -- Focusing the brand -- The importance of having an English brand name -- The need to dominate the local market before going global -- National identities of brands -- The visual hammer
- Control code
- HST3735
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (25 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 3735
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
- Label
- Building global brands, Laura Ries, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: Globalization of businesses -- How narrowing the focus of the company helps to build a global brand -- Focusing the brand -- The importance of having an English brand name -- The need to dominate the local market before going global -- National identities of brands -- The visual hammer
- Control code
- HST3735
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (25 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 3735
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
Subject
- Branding (Marketing) -- Cross-cultural studies
- Business planning
- Export marketing -- Management
- Globalization
- International business enterprises -- Management
- Strategic planning
- Brand name products -- Cross-cultural studies
Genre
Member of
- Henry Stewart talks, Marketing & management collection | Global branding strategies
- Online access with subscription: Henry Stewart talks (Business and Management)
Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Building-global-brands-Laura-Ries-streaming/K1d7HBVeNl8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Building-global-brands-Laura-Ries-streaming/K1d7HBVeNl8/">Building global brands, Laura Ries, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Building-global-brands-Laura-Ries-streaming/K1d7HBVeNl8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Building-global-brands-Laura-Ries-streaming/K1d7HBVeNl8/">Building global brands, Laura Ries, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
