The Resource Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)

Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)

Label
Building permission-based relationships : new methods for gaining opt-in
Title
Building permission-based relationships
Title remainder
new methods for gaining opt-in
Statement of responsibility
Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Hanley, Michael,
http://library.link/vocab/relatedWorkOrContributorName
  • Christensen, Gerald
  • Darcey, James,
  • Ramkumar, G. D.,
  • Strahan, Diane,
  • Torbit, Chris,
Series statement
Mobile marketing : how to leverage the mobile channel for marketing
http://library.link/vocab/subjectName
  • Cellular telephone advertising
  • Cellular telephones
  • Internet advertising
  • Internet marketing
  • Telemarketing
  • Text messages (Telephone systems)
Label
Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Zoove StarStar (**) method of opt-in -- Evolution of direct response -- State of mobile marketing -- Direct response business model -- Benefits -- Common short codes -- What is the best way to mobilize your marketing campaigns? -- How does mobile marketing work for brands? -- Uses for common short codes -- IVR -- How can IVR be used in mobile marketing programs? -- Voice is simple -- Double opt-in and IVR -- Image recognition based opt-in for mobile marketing -- Advantages of image recognition opt-in -- Image recognition technology
Control code
HST2082_1_3
Dimensions
unknown
Extent
1 streaming video file (73 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Zoove StarStar (**) method of opt-in -- Evolution of direct response -- State of mobile marketing -- Direct response business model -- Benefits -- Common short codes -- What is the best way to mobilize your marketing campaigns? -- How does mobile marketing work for brands? -- Uses for common short codes -- IVR -- How can IVR be used in mobile marketing programs? -- Voice is simple -- Double opt-in and IVR -- Image recognition based opt-in for mobile marketing -- Advantages of image recognition opt-in -- Image recognition technology
Control code
HST2082_1_3
Dimensions
unknown
Extent
1 streaming video file (73 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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