The Resource Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)

Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)

Label
Building permission-based relationships : new methods for gaining opt-in
Title
Building permission-based relationships
Title remainder
new methods for gaining opt-in
Statement of responsibility
Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar
Creator
Contributor
Speaker
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Hanley, Michael,
http://library.link/vocab/relatedWorkOrContributorName
  • Christensen, Gerald
  • Darcey, James,
  • Ramkumar, G. D.,
  • Strahan, Diane,
  • Torbit, Chris,
Series statement
Mobile marketing : how to leverage the mobile channel for marketing
http://library.link/vocab/subjectName
  • Cellular telephone advertising
  • Cellular telephones
  • Internet advertising
  • Internet marketing
  • Telemarketing
  • Text messages (Telephone systems)
Label
Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Contents: Zoove StarStar (**) method of opt-in -- Evolution of direct response -- State of mobile marketing -- Direct response business model -- Benefits -- Common short codes -- What is the best way to mobilize your marketing campaigns? -- How does mobile marketing work for brands? -- Uses for common short codes -- IVR -- How can IVR be used in mobile marketing programs? -- Voice is simple -- Double opt-in and IVR -- Image recognition based opt-in for mobile marketing -- Advantages of image recognition opt-in -- Image recognition technology
Control code
HST2082_1_3
Dimensions
unknown
Extent
1 streaming video file (73 min.)
File format
one file format
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Building permission-based relationships : new methods for gaining opt-in, Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar, (streaming video)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Contents: Zoove StarStar (**) method of opt-in -- Evolution of direct response -- State of mobile marketing -- Direct response business model -- Benefits -- Common short codes -- What is the best way to mobilize your marketing campaigns? -- How does mobile marketing work for brands? -- Uses for common short codes -- IVR -- How can IVR be used in mobile marketing programs? -- Voice is simple -- Double opt-in and IVR -- Image recognition based opt-in for mobile marketing -- Advantages of image recognition opt-in -- Image recognition technology
Control code
HST2082_1_3
Dimensions
unknown
Extent
1 streaming video file (73 min.)
File format
one file format
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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