Coverart for item
The Resource Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger

Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger

Label
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management
Title
Building the customer-centric enterprise
Title remainder
data warehousing techniques for supporting customer relationship management
Statement of responsibility
Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Creator
Contributor
Subject
Language
eng
Cataloging source
UKM
http://library.link/vocab/creatorName
Imhoff, Claudia
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Loftis, Lisa
  • Geiger, Jonathan G
http://library.link/vocab/subjectName
  • Data warehousing
  • Customer relations
Label
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 471-472) and index
Contents
  • Acknowledgments
  • Foreword
  • Introduction
  • Pt. 1.
  • Introducing CRM.
  • p. 1
  • Ch. 1.
  • Customer Becomes the Center of the Business Universe.
  • p. 3
  • Ch. 2.
  • Customer and the Corporate Information Factory (CIF).
  • p. 31
  • Ch. 3.
  • Understanding the Customer Life Cycle.
  • p. 61
  • Pt. 2.
  • Planning for CRM.
  • p. 91
  • Ch. 4.
  • Are You Ready? Tuning the Organization for CRM.
  • p. 93
  • Ch. 5.
  • Getting Underway.
  • p. 127
  • Ch. 6.
  • Developing an Integrated CRM Technology Environment.
  • p. 157
  • Ch. 7.
  • Capturing Customer Information.
  • p. 201
  • Ch. 8.
  • Quality Relationships Start with Quality Customer Data.
  • p. 239
  • Pt. 3.
  • Implementing CRM.
  • p. 273
  • Ch. 9.
  • Business Intelligence: Technologies for Understanding Your Customers.
  • p. 275
  • Ch. 10.
  • Facilitating Customer Touches with the Customer ODS.
  • p. 303
  • Ch. 11.
  • Automating the Sales and Service Process.
  • p. 329
  • Ch. 12.
  • Interacting with Customers Online.
  • p. 361
  • Ch. 13.
  • Putting It All Together with Enterprise Portals.
  • p. 389
  • Ch. 14.
  • Preserving Customer Trust - The Role of Privacy.
  • p. 405
  • Ch. 15.
  • Future of CRM.
  • p. 431
  • Glossary.
  • p. 457
  • Recommended Reading.
  • p. 471
  • Index.
  • p. 473
Control code
l82001270913
Dimensions
24 cm.
Extent
xxiv, 487 p.
Isbn
9780471319818
Lccn
2001270913
Other physical details
ill.
Label
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Publication
Bibliography note
Includes bibliographical references (p. 471-472) and index
Contents
  • Acknowledgments
  • Foreword
  • Introduction
  • Pt. 1.
  • Introducing CRM.
  • p. 1
  • Ch. 1.
  • Customer Becomes the Center of the Business Universe.
  • p. 3
  • Ch. 2.
  • Customer and the Corporate Information Factory (CIF).
  • p. 31
  • Ch. 3.
  • Understanding the Customer Life Cycle.
  • p. 61
  • Pt. 2.
  • Planning for CRM.
  • p. 91
  • Ch. 4.
  • Are You Ready? Tuning the Organization for CRM.
  • p. 93
  • Ch. 5.
  • Getting Underway.
  • p. 127
  • Ch. 6.
  • Developing an Integrated CRM Technology Environment.
  • p. 157
  • Ch. 7.
  • Capturing Customer Information.
  • p. 201
  • Ch. 8.
  • Quality Relationships Start with Quality Customer Data.
  • p. 239
  • Pt. 3.
  • Implementing CRM.
  • p. 273
  • Ch. 9.
  • Business Intelligence: Technologies for Understanding Your Customers.
  • p. 275
  • Ch. 10.
  • Facilitating Customer Touches with the Customer ODS.
  • p. 303
  • Ch. 11.
  • Automating the Sales and Service Process.
  • p. 329
  • Ch. 12.
  • Interacting with Customers Online.
  • p. 361
  • Ch. 13.
  • Putting It All Together with Enterprise Portals.
  • p. 389
  • Ch. 14.
  • Preserving Customer Trust - The Role of Privacy.
  • p. 405
  • Ch. 15.
  • Future of CRM.
  • p. 431
  • Glossary.
  • p. 457
  • Recommended Reading.
  • p. 471
  • Index.
  • p. 473
Control code
l82001270913
Dimensions
24 cm.
Extent
xxiv, 487 p.
Isbn
9780471319818
Lccn
2001270913
Other physical details
ill.

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      53.403069 -2.963723
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