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The Resource Business Success in China, edited by Markus B. Hofer, Bernhard Ebel, (electronic book)

Business Success in China, edited by Markus B. Hofer, Bernhard Ebel, (electronic book)

Label
Business Success in China
Title
Business Success in China
Statement of responsibility
edited by Markus B. Hofer, Bernhard Ebel
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DE-He213
Characteristic
online system or service
http://library.link/vocab/creatorName
Hofer, Markus B
Image bit depth
0
http://library.link/vocab/relatedWorkOrContributorName
Ebel, Bernhard
http://library.link/vocab/subjectName
  • Business planning
  • Economics
  • Industrial management
  • Marketing
Label
Business Success in China, edited by Markus B. Hofer, Bernhard Ebel, (electronic book)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Color
not applicable
Contents
  • Tao, strategy and Li
  • Chin-Ning Chu
  • Conquering the dragon : entry strategies for the Chinese market
  • Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer
  • Competing in the dragon's den : strategies for a changed China
  • Peter Williamson and Ming Zeng
  • Business strategy in China's transformation
  • Jonathan Story
  • A guide to business success in China for foreign enterprises
  • Kang Gang Hu
  • The rise of the dragon
  • Effective pricing strategies for foreign and Chinese companies
  • Stefan Herr, Fan Oswald-Chen, and Ying Yang
  • The run to China : and the need of better information and analysis
  • Hubert Fromlet
  • Market research as a module in market strategies in China
  • Brigitte Wolff
  • Legal constraints on business in China
  • Sven-Michael Werner
  • Successful business relations with China : to-dos and taboos
  • Sylvia Knoss and Helen Beveridge--
  • Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe
  • The insurance and banking sectors in China
  • Heinz Dollberg
  • Automotive dragon power in China
  • Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe
  • Business development in China : Volkswagen's involvement in this emerging market
  • Johannes Wyrwoll and Ralf Hanschen
  • Engineering business in China
  • Savas Tümis, Bin Shen, and Daniel Mohr
  • Market entry and business success in PR China : the case of MAN Roland
  • Markus Rall
  • The Chinese consumer puzzle : placing branded FMCG in the Chinese market
  • Invest in China : how to find the right location
  • Stefan Herr, James Gong, and Xuyong Shi
  • Matthias Schramm and Markus Taube
  • After the hype : investment in China?
  • Stefan Lippert
  • The China boom : what's left for us?
  • Frank Sieren
Dimensions
unknown
File format
multiple file formats
Isbn
9783540346159
Level of compression
uncompressed
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
Label
Business Success in China, edited by Markus B. Hofer, Bernhard Ebel, (electronic book)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Color
not applicable
Contents
  • Tao, strategy and Li
  • Chin-Ning Chu
  • Conquering the dragon : entry strategies for the Chinese market
  • Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer
  • Competing in the dragon's den : strategies for a changed China
  • Peter Williamson and Ming Zeng
  • Business strategy in China's transformation
  • Jonathan Story
  • A guide to business success in China for foreign enterprises
  • Kang Gang Hu
  • The rise of the dragon
  • Effective pricing strategies for foreign and Chinese companies
  • Stefan Herr, Fan Oswald-Chen, and Ying Yang
  • The run to China : and the need of better information and analysis
  • Hubert Fromlet
  • Market research as a module in market strategies in China
  • Brigitte Wolff
  • Legal constraints on business in China
  • Sven-Michael Werner
  • Successful business relations with China : to-dos and taboos
  • Sylvia Knoss and Helen Beveridge--
  • Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe
  • The insurance and banking sectors in China
  • Heinz Dollberg
  • Automotive dragon power in China
  • Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe
  • Business development in China : Volkswagen's involvement in this emerging market
  • Johannes Wyrwoll and Ralf Hanschen
  • Engineering business in China
  • Savas Tümis, Bin Shen, and Daniel Mohr
  • Market entry and business success in PR China : the case of MAN Roland
  • Markus Rall
  • The Chinese consumer puzzle : placing branded FMCG in the Chinese market
  • Invest in China : how to find the right location
  • Stefan Herr, James Gong, and Xuyong Shi
  • Matthias Schramm and Markus Taube
  • After the hype : investment in China?
  • Stefan Lippert
  • The China boom : what's left for us?
  • Frank Sieren
Dimensions
unknown
File format
multiple file formats
Isbn
9783540346159
Level of compression
uncompressed
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote

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