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The Resource Business development : a guide to small business strategy, David Butler, (electronic book)

Business development : a guide to small business strategy, David Butler, (electronic book)

Label
Business development : a guide to small business strategy
Title
Business development
Title remainder
a guide to small business strategy
Statement of responsibility
David Butler
Creator
Subject
Language
eng
Summary
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going. First textbook to relate closely to the NVQ4 and IM Certificate course First textbook to relate closely to the NVQ4 and IM Certificate course
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Butler, David
Dewey number
  • 658.022
  • 658.4012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.B867 2001
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Strategic planning
  • Small business
Label
Business development : a guide to small business strategy, David Butler, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix -- The revised SFEDI Business Management & Development Standards; Index
Control code
SCIDI474931028
Dimensions
unknown
Extent
1 online resource (x, 192 p.)
Form of item
online
Isbn
9781429484084
Other physical details
ill.
Specific material designation
remote
Label
Business development : a guide to small business strategy, David Butler, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix -- The revised SFEDI Business Management & Development Standards; Index
Control code
SCIDI474931028
Dimensions
unknown
Extent
1 online resource (x, 192 p.)
Form of item
online
Isbn
9781429484084
Other physical details
ill.
Specific material designation
remote

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