Coverart for item
The Resource Business fundamentals for engineering managers, C.M. Chang, (electronic book)

Business fundamentals for engineering managers, C.M. Chang, (electronic book)

Label
Business fundamentals for engineering managers
Title
Business fundamentals for engineering managers
Statement of responsibility
C.M. Chang
Creator
Subject
Language
eng
Summary
Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1935-
http://library.link/vocab/creatorName
Chang, C. M.
Dewey number
658.404
Illustrations
illustrations
Index
index present
LC call number
TA190
LC item number
.C423 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Engineering management collection
http://library.link/vocab/subjectName
  • Engineering
  • Cost accounting
  • Accounting
  • Marketing
Target audience
specialized
Label
Business fundamentals for engineering managers, C.M. Chang, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 229-235) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index
Control code
EBC1760219
Dimensions
unknown
Extent
1 online resource (xii, 243 pages)
Form of item
online
Governing access note
Restricted to libraries which purchase an unrestricted PDF download via an IP
Isbn
9781606504796
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Business fundamentals for engineering managers, C.M. Chang, (electronic book)
Publication
Bibliography note
Includes bibliographical references (pages 229-235) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index
Control code
EBC1760219
Dimensions
unknown
Extent
1 online resource (xii, 243 pages)
Form of item
online
Governing access note
Restricted to libraries which purchase an unrestricted PDF download via an IP
Isbn
9781606504796
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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