Coverart for item
The Resource Business marketing in the decade ahead : the key challenges we face, Guest editor Michael K. Rich, (electronic book)

Business marketing in the decade ahead : the key challenges we face, Guest editor Michael K. Rich, (electronic book)

Label
Business marketing in the decade ahead : the key challenges we face
Title
Business marketing in the decade ahead
Title remainder
the key challenges we face
Statement of responsibility
Guest editor Michael K. Rich
Contributor
Subject
Language
eng
Summary
About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe
Member of
Cataloging source
CaPaEBR
Index
no index present
LC call number
HF5415.1263
LC item number
.B87 2002eb
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Rich, Michael K
http://library.link/vocab/subjectName
  • Industrial marketing
  • Marketing
Label
Business marketing in the decade ahead : the key challenges we face, Guest editor Michael K. Rich, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10052781
Dimensions
unknown
Extent
136 p.
Form of item
electronic
Isbn
9780861766888
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Business marketing in the decade ahead : the key challenges we face, Guest editor Michael K. Rich, (electronic book)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10052781
Dimensions
unknown
Extent
136 p.
Form of item
electronic
Isbn
9780861766888
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Reproduction note
Electronic resource.
Specific material designation
remote

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