Coverart for item
The Resource Business process management journal., Volume 13, Number 6, Mobile customer relationship management, (electronic book)

Business process management journal., Volume 13, Number 6, Mobile customer relationship management, (electronic book)

Label
Business process management journal., Volume 13, Number 6, Mobile customer relationship management
Title
Business process management journal.
Title number
Volume 13, Number 6
Title part
Mobile customer relationship management
Subject
Language
eng
Summary
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM
Member of
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
no index present
LC call number
HD28
LC item number
.B843136 2007eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Industrial management
  • Reengineering (Management)
  • Total quality management
Label
Business process management journal., Volume 13, Number 6, Mobile customer relationship management, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10211642
Dimensions
unknown
Extent
p. 751-874
Form of item
electronic
Isbn
9781846637162
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Business process management journal., Volume 13, Number 6, Mobile customer relationship management, (electronic book)
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10211642
Dimensions
unknown
Extent
p. 751-874
Form of item
electronic
Isbn
9781846637162
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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