Coverart for item
The Resource Buy this book : studies in advertising and consumption, edited by Mica Nava ... [et al.]

Buy this book : studies in advertising and consumption, edited by Mica Nava ... [et al.]

Label
Buy this book : studies in advertising and consumption
Title
Buy this book
Title remainder
studies in advertising and consumption
Statement of responsibility
edited by Mica Nava ... [et al.]
Contributor
Subject
Language
eng
Summary
Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and changes in consumer imagery and identity. Eschewing a uniformity of approach and perspective, Buy This Book confirms the interdisciplinarity of this expanding area of study. It also shows how a focus on consumption interrogates assumptions within disciplines. The book includes analyses of British and American consumption since 1945; the consumer as the imaginary subject of advertisers; the challenge of the Benetton campaigns; music, image and nostalgia in advertising; the marketing of Latino culture; safe sex and pleasure in condom advertising; the family and consumption in postwar Europe; power dressing; politics and negative advertising in North America; adultery and the promotion of cars
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5821
LC item number
.B89 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Nava, Mica
http://library.link/vocab/subjectName
  • Advertising
  • Consumer behavior
  • Consumption (Economics)
Label
Buy this book : studies in advertising and consumption, edited by Mica Nava ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • I. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort -- Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava -- Consumer culture and the politics of need / Don Slater -- The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertising industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde -- Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon -- Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline -- Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling -- Transnational publishing : the case of Elle decoration / Barbara Usherwood -- Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier
  • IV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick -- Listen to Britain : music, advertising and postmodern culture / Andrew Blake -- Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe -- Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schrøder -- (Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle -- Consumption and identity before going to college, 1970-93 / Michael Smee -- When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell
Control code
DCLC9615071-B
Dimensions
24 cm.
Extent
xii, 355 p.
Lccn
96015071
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Buy this book : studies in advertising and consumption, edited by Mica Nava ... [et al.]
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • I. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort -- Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava -- Consumer culture and the politics of need / Don Slater -- The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertising industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde -- Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon -- Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline -- Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling -- Transnational publishing : the case of Elle decoration / Barbara Usherwood -- Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier
  • IV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick -- Listen to Britain : music, advertising and postmodern culture / Andrew Blake -- Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe -- Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schrøder -- (Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle -- Consumption and identity before going to college, 1970-93 / Michael Smee -- When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell
Control code
DCLC9615071-B
Dimensions
24 cm.
Extent
xii, 355 p.
Lccn
96015071
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
Processing Feedback ...