Coverart for item
The Resource CRM : redefining customer relationship management, Jeffrey Peel, (electronic book)

CRM : redefining customer relationship management, Jeffrey Peel, (electronic book)

Label
CRM : redefining customer relationship management
Title
CRM
Title remainder
redefining customer relationship management
Statement of responsibility
Jeffrey Peel
Creator
Subject
Language
eng
Summary
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer
Cataloging source
OPELS
http://library.link/vocab/creatorName
Peel, Jeffrey
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.P43 2002
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
Customer relations
Label
CRM : redefining customer relationship management, Jeffrey Peel, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 187-200) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Dot-com CRM red herrings and introducing CMR (and DCM)
  • A
  • role for marketing-oriented CRM technologies
  • Selecting vendor solutions
  • Defining CRM processes
  • A
  • researched approach to CRM
  • The
  • new customer challenge
  • CRM technology and CRM: the need for a communication-centric approach
  • The
  • analyst's view of CRM
  • The
  • application revolution and its implications for CRM
  • Analytical CRM
Control code
SCIDI162594809
Dimensions
unknown
Extent
xvii, 217 p.
Form of item
electronic
Isbn
9781555582630
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote
Type of computer file
PDF
Label
CRM : redefining customer relationship management, Jeffrey Peel, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. 187-200) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Dot-com CRM red herrings and introducing CMR (and DCM)
  • A
  • role for marketing-oriented CRM technologies
  • Selecting vendor solutions
  • Defining CRM processes
  • A
  • researched approach to CRM
  • The
  • new customer challenge
  • CRM technology and CRM: the need for a communication-centric approach
  • The
  • analyst's view of CRM
  • The
  • application revolution and its implications for CRM
  • Analytical CRM
Control code
SCIDI162594809
Dimensions
unknown
Extent
xvii, 217 p.
Form of item
electronic
Isbn
9781555582630
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote
Type of computer file
PDF

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