Coverart for item
The Resource Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series, edited by Alessio Cavicchi, Cristina Santini

Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series, edited by Alessio Cavicchi, Cristina Santini

Label
Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series
Title
Case studies in the traditional food sector
Title remainder
a volume in the Consumer Science and Strategic Marketing series
Statement of responsibility
edited by Alessio Cavicchi, Cristina Santini
Contributor
Editor
Subject
Genre
Language
eng
Summary
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment
Member of
Cataloging source
N$T
Dewey number
338.4/7664
Index
index present
LC call number
TP370.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Cavicchi, Alessio
  • Santini, Cristina
Series statement
Woodhead Publishing series in food science, technology and nutrition
http://library.link/vocab/subjectName
  • Food industry and trade
  • Food
Label
Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series, edited by Alessio Cavicchi, Cristina Santini
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780081012604
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)1009618585
  • on1009618585
Label
Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series, edited by Alessio Cavicchi, Cristina Santini
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780081012604
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)1009618585
  • on1009618585

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