Coverart for item
The Resource Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series, edited by Alessio Cavicchi, Cristina Santini

Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series, edited by Alessio Cavicchi, Cristina Santini

Label
Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series
Title
Case studies in the traditional food sector
Title remainder
a volume in the consumer science and strategic marketing series
Statement of responsibility
edited by Alessio Cavicchi, Cristina Santini
Contributor
Editor
Subject
Genre
Language
eng
Summary
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research
Member of
Cataloging source
NLE
Dewey number
664
Index
index present
LC call number
TP370.5
LC item number
.C38 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Cavicchi, Alessio
  • Santini, Cristina
Series statement
Woodhead Publishing series in food science, technology and nutrition
http://library.link/vocab/subjectName
  • Food industry and trade
  • Food preferences
Label
Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series, edited by Alessio Cavicchi, Cristina Santini
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780081010075
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1012838830
  • (OCoLC)1012838830
Label
Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series, edited by Alessio Cavicchi, Cristina Santini
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780081010075
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1012838830
  • (OCoLC)1012838830

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