The Resource Caterpillar : a service brand for customer peace of mind, Keith Goffin, (streaming video)

Caterpillar : a service brand for customer peace of mind, Keith Goffin, (streaming video)

Label
Caterpillar : a service brand for customer peace of mind
Title
Caterpillar
Title remainder
a service brand for customer peace of mind
Statement of responsibility
Keith Goffin
Creator
Speaker
Subject
Genre
Language
eng
Summary
The case study describes the construction equipment company Caterpillar{u2019}s approach to customer service, in particular its commitment to meeting customer{u2019}s technical and emotional needs before they are aware of having them
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorName
Goffin, Keith
Series statement
Business & management collection,
http://library.link/vocab/subjectName
  • Caterpillar Inc
  • Consumer satisfaction
  • Customer relations
  • New products
  • Product management
Label
Caterpillar : a service brand for customer peace of mind, Keith Goffin, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: New product development
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7078
Dimensions
unknown
Extent
1 online resource (1 streaming video file (4 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7078
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
Caterpillar : a service brand for customer peace of mind, Keith Goffin, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: New product development
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7078
Dimensions
unknown
Extent
1 online resource (1 streaming video file (4 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7078
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

Library Locations

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