The Resource CellCo : using metaphors to understand organizational identity, Claus D. Jacobs, (streaming video)

CellCo : using metaphors to understand organizational identity, Claus D. Jacobs, (streaming video)

Label
CellCo : using metaphors to understand organizational identity
Title
CellCo
Title remainder
using metaphors to understand organizational identity
Statement of responsibility
Claus D. Jacobs
Creator
Speaker
Subject
Genre
Language
eng
Summary
This case study examines an "embodied metaphor" approach employed by a cellphone company we're calling CellCo to explore the company's organisational identity. The metaphorical representation of the company provided an important diagnostic element that guided the company on subsequent strategy formation
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorName
Jacobs, Claus D
Series statement
Business & management collection,
http://library.link/vocab/subjectName
  • Corporate image
  • Creative thinking
  • Metaphor
  • Organizational behavior
  • Strategic planning
Label
CellCo : using metaphors to understand organizational identity, Claus D. Jacobs, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Exploring organizational identity in strategy work: towards an embodied metaphor perspective
  • Title from title frames
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
HST7101
Dimensions
unknown
Extent
1 online resource (1 streaming video file (10 min.)
File format
one file format
Form of item
electronic
Governing access note
Access restricted to subscribers
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
color, sound).
Publisher number
7101
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
CellCo : using metaphors to understand organizational identity, Claus D. Jacobs, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Exploring organizational identity in strategy work: towards an embodied metaphor perspective
  • Title from title frames
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
HST7101
Dimensions
unknown
Extent
1 online resource (1 streaming video file (10 min.)
File format
one file format
Form of item
electronic
Governing access note
Access restricted to subscribers
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
color, sound).
Publisher number
7101
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

Library Locations

Processing Feedback ...