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The Resource Chief culture officer : how to create a living, breathing corporation, Grant McCracken

Chief culture officer : how to create a living, breathing corporation, Grant McCracken

Label
Chief culture officer : how to create a living, breathing corporation
Title
Chief culture officer
Title remainder
how to create a living, breathing corporation
Statement of responsibility
Grant McCracken
Creator
Author
Subject
Language
eng
Summary
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world
Cataloging source
UBY
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
McCracken, Grant David
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Management
  • Popular culture
  • New products
  • Organizational change
Label
Chief culture officer : how to create a living, breathing corporation, Grant McCracken
Instantiates
Publication
Note
Originally published: 2009
Bibliography note
Includes bibliographical references (pages 215-247) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B.A tool kit for the rising CCO
Control code
014818896
Dimensions
21 cm
Extent
262 pages
Isbn
9780465018321
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Chief culture officer : how to create a living, breathing corporation, Grant McCracken
Publication
Note
Originally published: 2009
Bibliography note
Includes bibliographical references (pages 215-247) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B.A tool kit for the rising CCO
Control code
014818896
Dimensions
21 cm
Extent
262 pages
Isbn
9780465018321
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
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