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The Resource City Lodge Hotel Group : redefining segments and brands, Yvonne Saini, Herb Payne

City Lodge Hotel Group : redefining segments and brands, Yvonne Saini, Herb Payne

Label
City Lodge Hotel Group : redefining segments and brands
Title
City Lodge Hotel Group
Title remainder
redefining segments and brands
Statement of responsibility
Yvonne Saini, Herb Payne
Creator
Contributor
Author
Subject
Language
eng
Summary
In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africas leading hotel chains to launch a new concept in short-stay accommodation. However, by 1990, his City Lodge select service hotel concept boasted seven hotels, with 1 000 rooms. By 2015, the hotel groups portfolio had risen to 55 hotels and annual turnover had reached more than R1 billion. However, growing competition and increasing customisation within the hotel industry meant that in early November 2015, current group chief executive (CE), Clifford Ross, had concerns about the clarity of the groups brand and whether it was losing its competitive edge
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Saini, Yvonne
Dewey number
647.947
Illustrations
illustrations
Index
no index present
LC call number
TX941.C58
LC item number
S25 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Payne, Herb
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Enderle, Hans
  • Ross, Clifford
  • Hospitality industry
  • City Lodge Hotel Group
  • Branding (Marketing)
  • Strategic planning
Target audience
specialized
Label
City Lodge Hotel Group : redefining segments and brands, Yvonne Saini, Herb Payne
Instantiates
Publication
Note
  • Originally published: Saini, Y., & Payne, H. (2015). City Lodge Hotel Group: Redefining Segments and Brands. WBS-2015-16. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000248
Extent
1 online resource
Form of item
online
Isbn
9781473994928
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
City Lodge Hotel Group : redefining segments and brands, Yvonne Saini, Herb Payne
Publication
Note
  • Originally published: Saini, Y., & Payne, H. (2015). City Lodge Hotel Group: Redefining Segments and Brands. WBS-2015-16. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000248
Extent
1 online resource
Form of item
online
Isbn
9781473994928
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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