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The Resource Cobra Beer : biting into new markets, Mark de Rond, Simon Burdus & Stephanie Hebblethwaite

Cobra Beer : biting into new markets, Mark de Rond, Simon Burdus & Stephanie Hebblethwaite

Label
Cobra Beer : biting into new markets
Title
Cobra Beer
Title remainder
biting into new markets
Statement of responsibility
Mark de Rond, Simon Burdus & Stephanie Hebblethwaite
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The case charts the growth of Cobra Beer since 2003, focusing on five particular areas of diversification: (1) product; (2) geographical; (3) sourcing; (4) distributional; and (5) organisational. We also analyse the process of product development at Cobra, with specific reference to Cobra Bite; a fruit-flavoured premium lager launched in May 2007
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Rond, Mark de
Dewey number
658.5752
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Burdus, Simon
  • Hebblethwaite, Stephanie
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Cobra Beer (Firm)
  • Product design
  • New products
  • Strategic planning
Target audience
specialized
Label
Cobra Beer : biting into new markets, Mark de Rond, Simon Burdus & Stephanie Hebblethwaite
Instantiates
Publication
Note
  • Originally Published in: De Rond, M., Burdus, S., & Hebblethwaite, S. (2007). Cobra Beer: biting into new markets 2007. Cambridge: University of Cambridge, Judge Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385535
Extent
1 online resource
Form of item
online
Isbn
9781473974937
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Cobra Beer : biting into new markets, Mark de Rond, Simon Burdus & Stephanie Hebblethwaite
Publication
Note
  • Originally Published in: De Rond, M., Burdus, S., & Hebblethwaite, S. (2007). Cobra Beer: biting into new markets 2007. Cambridge: University of Cambridge, Judge Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385535
Extent
1 online resource
Form of item
online
Isbn
9781473974937
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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