The Resource Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick
Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick
Resource Information
The item Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- By June 2010, The Coca-Cola Company's micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that were once difficult to access. Now social marketers were approaching Coca-Cola for permission to distribute their own products using the MDC network. Paul Fourie, group strategy and business planning director of Coca-Cola Eurasia and Africa, was charged with the task of finding the best way to move forward
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Townsend, S. & Bick, G. (2011). Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility? WBS-2011-4. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473964136
- Label
- Coca-Cola's MDCs : distribution effectiveness vs social responsibility?
- Title
- Coca-Cola's MDCs
- Title remainder
- distribution effectiveness vs social responsibility?
- Statement of responsibility
- Stephanie Townsend & Geoff Bick
- Language
- eng
- Summary
- By June 2010, The Coca-Cola Company's micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that were once difficult to access. Now social marketers were approaching Coca-Cola for permission to distribute their own products using the MDC network. Paul Fourie, group strategy and business planning director of Coca-Cola Eurasia and Africa, was charged with the task of finding the best way to move forward
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Townsend, Stephanie
- Dewey number
- 658.788
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415.7
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Bick, Geoff
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Coca-Cola Company
- Physical distribution of goods
- Social responsibility of business
- Marketing channels
- Target audience
- specialized
- Label
- Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick
- Note
-
- Originally Published in: Townsend, S. & Bick, G. (2011). Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility? WBS-2011-4. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001382725
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473964136
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick
- Note
-
- Originally Published in: Townsend, S. & Bick, G. (2011). Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility? WBS-2011-4. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001382725
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473964136
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Coca-Colas-MDCs--distribution-effectiveness-vs/QXa_EjkGL04/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Coca-Colas-MDCs--distribution-effectiveness-vs/QXa_EjkGL04/">Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
