The Resource Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed
Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed
Resource Information
The item Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward
- Language
- eng
- Extent
- 1 online resource.
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526441713
- Label
- Cocola Noodle marketing strategy in Bangladesh
- Title
- Cocola Noodle marketing strategy in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed, Asma Ahmed
- Language
- eng
- Summary
- In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 338.195492
- Index
- index present
- LC call number
- HD9016.B352
- LC item number
- A36 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Ahmed, Asma
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Cocola Noodles (CN)
- Food industry and trade
- Food industry and trade
- Food industry and trade
- Target audience
- specialized
- Label
- Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003319
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526441713
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Label
- Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003319
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526441713
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Cocola-Noodle-marketing-strategy-in-Bangladesh/-rVJnPgL9Wk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Cocola-Noodle-marketing-strategy-in-Bangladesh/-rVJnPgL9Wk/">Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
