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The Resource Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed

Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed

Label
Cocola Noodle marketing strategy in Bangladesh
Title
Cocola Noodle marketing strategy in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed, Asma Ahmed
Creator
Contributor
Author
Subject
Language
eng
Summary
In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
338.195492
Index
index present
LC call number
HD9016.B352
LC item number
A36 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ahmed, Asma
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Cocola Noodles (CN)
  • Food industry and trade
  • Food industry and trade
  • Food industry and trade
Target audience
specialized
Label
Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003319
Extent
1 online resource.
Form of item
online
Isbn
9781526441713
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Cocola Noodle marketing strategy in Bangladesh, Jashim Uddin Ahmed, Asma Ahmed
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003319
Extent
1 online resource.
Form of item
online
Isbn
9781526441713
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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