The Resource Codezin : braving the startup storm, Shounak Pal, (Department of Information Technology and Systems, Indian Institute of Management Lucknow, Lucknow, India) Gaurav Gupta, (Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata, India) Indranil Biswas, (Department of Operations Management, Indian Institute of Management Lucknow, Lucknow, India)

Codezin : braving the startup storm, Shounak Pal, (Department of Information Technology and Systems, Indian Institute of Management Lucknow, Lucknow, India) Gaurav Gupta, (Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata, India) Indranil Biswas, (Department of Operations Management, Indian Institute of Management Lucknow, Lucknow, India)

Label
Codezin : braving the startup storm
Title
Codezin
Title remainder
braving the startup storm
Statement of responsibility
Shounak Pal, (Department of Information Technology and Systems, Indian Institute of Management Lucknow, Lucknow, India) Gaurav Gupta, (Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata, India) Indranil Biswas, (Department of Operations Management, Indian Institute of Management Lucknow, Lucknow, India)
Creator
Contributor
Author
Subject
Language
eng
Summary
This case study of a young technology firm, Codezin Technology Solutions, helps to analyze the challenges faced by such firms in emerging markets. Such markets are characterized by rapid turbulence in the market characteristics. The authors seek to analyze the role of disruptive regulatory changes, resulting in the growth of new startups, in affecting the growth and expansion of such young firms. Codezin was established in 2009 as a bootstrap company, to provide low-cost IT services to Indian small and medium scale enterprises (SMEs). Despite some initial success, it began to run into losses due to poor coordination and improper planning. After a period of struggle, the company stabilized its revenue from services business and expanded to mobile solutions, digital marketing, etc. But then the government of India announced the Startup India initiative at the beginning of 2016 to boost new ventures. Codezin did not qualify as per the government rules and thus failed to use the various incentives offered. Hence, it needs to determine a new strategy to compete with the onslaught of freshly funded startups but with a relative lack of market experience
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Pal, Shounak
Dewey number
658.11
Illustrations
illustrations
Index
index present
Intended audience
Undergraduate and graduate capstone course in entrepreneurship, strategic management or management information systems courses
LC call number
HD62.5
LC item number
.P35 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Gupta, Gaurav
  • Biswas, Indranil
http://library.link/vocab/subjectName
  • New business enterprises
  • New business enterprises
  • Entrepreneurship
Label
Codezin : braving the startup storm, Shounak Pal, (Department of Information Technology and Systems, Indian Institute of Management Lucknow, Lucknow, India) Gaurav Gupta, (Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata, India) Indranil Biswas, (Department of Operations Management, Indian Institute of Management Lucknow, Lucknow, India)
Instantiates
Publication
Copyright
Note
  • With the case discussion, the students will gain rich insights on technology businesses aimed at SMEs and the impact of changes in the regulatory regime in emerging markets like India. Further, they get to step into the shoes of the co-founders and choose between diversification vs new market development strategies, spurred by market disturbances and thinning competitive advantage
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
emerald80
Dimensions
unknown
Extent
1 online resource (9 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
28 illustrations.
Specific material designation
remote
Label
Codezin : braving the startup storm, Shounak Pal, (Department of Information Technology and Systems, Indian Institute of Management Lucknow, Lucknow, India) Gaurav Gupta, (Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata, India) Indranil Biswas, (Department of Operations Management, Indian Institute of Management Lucknow, Lucknow, India)
Publication
Copyright
Note
  • With the case discussion, the students will gain rich insights on technology businesses aimed at SMEs and the impact of changes in the regulatory regime in emerging markets like India. Further, they get to step into the shoes of the co-founders and choose between diversification vs new market development strategies, spurred by market disturbances and thinning competitive advantage
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
emerald80
Dimensions
unknown
Extent
1 online resource (9 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
28 illustrations.
Specific material designation
remote

Library Locations

Processing Feedback ...