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The Resource Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis

Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis

Label
Cognitive interviewing : a tool for improving questionnaire design
Title
Cognitive interviewing
Title remainder
a tool for improving questionnaire design
Statement of responsibility
Gordon B. Willis
Creator
Subject
Language
eng
Summary
"Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--BOOK JACKET
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
Willis, Gordon B.
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Interviewing
  • Cognition
  • Questionnaires
  • Social surveys
  • Social sciences
  • Psychology
Label
Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 299-319) and index
Contents
  • 1.
  • Introduction to cognitive interviewing.
  • p. 3
  • 2.
  • Setting the stage for cognitive interviewing : first principles of questionnaire design.
  • p. 12
  • 3.
  • Background and theoretical origins : the CASM approach.
  • p. 34
  • 4.
  • Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques.
  • p. 42
  • 5.
  • Developing standard cognitive probes.
  • p. 67
  • 6.
  • Beyond the standard model of verbal probing.
  • p. 87
  • 7.
  • further perspective : cognitive testing as expansive interviewing.
  • p. 102
  • 8.
  • Avoiding probing pitfalls.
  • p. 115
  • 9.
  • Selection and training of cognitive interviewers.
  • p. 129
  • 10.
  • Planning and conducting cognitive interviews.
  • p. 136
  • 11.
  • Analyzing and documenting cognitive interview results.
  • p. 151
  • 12.
  • Special applications of cognitive interviewing.
  • p. 177
  • 13.
  • Evaluation of cognitive interviewing techniques.
  • p. 207
  • 14.
  • Beyond cognitive testing : affiliated pretesting methods.
  • p. 230
  • 15.
  • Recommendations and future directions.
  • p. 255
  • App. 1.
  • Example of cognitive testing protocol.
  • p. 273
  • App. 2.
  • Examples of findings from cognitive testing reports.
  • p. 287
Control code
l82004013649
Dimensions
24 cm.
Extent
xii, 335 p.
Isbn
9780761928041
Lccn
2004013649
Other physical details
ill.
Label
Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis
Publication
Bibliography note
Includes bibliographical references (p. 299-319) and index
Contents
  • 1.
  • Introduction to cognitive interviewing.
  • p. 3
  • 2.
  • Setting the stage for cognitive interviewing : first principles of questionnaire design.
  • p. 12
  • 3.
  • Background and theoretical origins : the CASM approach.
  • p. 34
  • 4.
  • Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques.
  • p. 42
  • 5.
  • Developing standard cognitive probes.
  • p. 67
  • 6.
  • Beyond the standard model of verbal probing.
  • p. 87
  • 7.
  • further perspective : cognitive testing as expansive interviewing.
  • p. 102
  • 8.
  • Avoiding probing pitfalls.
  • p. 115
  • 9.
  • Selection and training of cognitive interviewers.
  • p. 129
  • 10.
  • Planning and conducting cognitive interviews.
  • p. 136
  • 11.
  • Analyzing and documenting cognitive interview results.
  • p. 151
  • 12.
  • Special applications of cognitive interviewing.
  • p. 177
  • 13.
  • Evaluation of cognitive interviewing techniques.
  • p. 207
  • 14.
  • Beyond cognitive testing : affiliated pretesting methods.
  • p. 230
  • 15.
  • Recommendations and future directions.
  • p. 255
  • App. 1.
  • Example of cognitive testing protocol.
  • p. 273
  • App. 2.
  • Examples of findings from cognitive testing reports.
  • p. 287
Control code
l82004013649
Dimensions
24 cm.
Extent
xii, 335 p.
Isbn
9780761928041
Lccn
2004013649
Other physical details
ill.

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      53.403069 -2.963723
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