Coverart for item
The Resource Collaboration and co-creation : new platforms for marketing and innovation, Gaurav Bhalla, (electronic book)

Collaboration and co-creation : new platforms for marketing and innovation, Gaurav Bhalla, (electronic book)

Label
Collaboration and co-creation : new platforms for marketing and innovation
Title
Collaboration and co-creation
Title remainder
new platforms for marketing and innovation
Statement of responsibility
Gaurav Bhalla
Creator
Subject
Language
eng
Member of
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Bhalla, Gaurav
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.B43 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
Marketing
Label
Collaboration and co-creation : new platforms for marketing and innovation, Gaurav Bhalla, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Collaboration and Co-creation -- A Framework for Implementation -- Listen -- Engage -- Respond Externally: Co-creation -- Respond Internally: Organizational Alignment -- Rethinking Marketing and Innovation -- Beyond the Business World
Control code
SPR694771528
Dimensions
unknown
Extent
1 online resource (xiv, 205 p.)
Form of item
online
Isbn
9781441970817
Other physical details
ill.
Specific material designation
remote
Label
Collaboration and co-creation : new platforms for marketing and innovation, Gaurav Bhalla, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Collaboration and Co-creation -- A Framework for Implementation -- Listen -- Engage -- Respond Externally: Co-creation -- Respond Internally: Organizational Alignment -- Rethinking Marketing and Innovation -- Beyond the Business World
Control code
SPR694771528
Dimensions
unknown
Extent
1 online resource (xiv, 205 p.)
Form of item
online
Isbn
9781441970817
Other physical details
ill.
Specific material designation
remote

Library Locations

Processing Feedback ...