Coverart for item
The Resource Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup, James B. Shein, Evan Meagher

Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup, James B. Shein, Evan Meagher

Label
Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup
Title
Coming from behind
Title remainder
the Chicago Cubs' resurgence as a 100-year-old startup
Statement of responsibility
James B. Shein, Evan Meagher
Creator
Contributor
Author
Subject
Language
eng
Summary
This "mini-case" summarizes the beloved Chicago Cubs' many years of futility and remarkable turnaround in the early teens of the twenty-first century. Central to the case is the concept that despite being an incredibly popular, billion-dollar franchise holding a special place in the hearts of Chicagoans for more than a century, the organization's sale from the Tribune Company in 2009 to the Ricketts family effectively required a full reboot of the company's infrastructure, akin to a startup or to a "carve-out" situation popular in the private equity world. The case resonates because the brand is easily recognizable in an industry with the unique dynamics of professional sports, and yet the company's situation features similarities to any lower-profile organization trying to build or rebuild its SG&A infrastructure from scratch
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Shein, James B.
Dewey number
796.357640977311
Illustrations
illustrations
Index
no index present
LC call number
GV875.C6
LC item number
S54 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Meagher, Evan
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Chicago Cubs (Baseball team)
  • Branding (Marketing)
  • Organizational change
  • Business planning
Target audience
specialized
Label
Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup, James B. Shein, Evan Meagher
Instantiates
Publication
Note
  • Originally published in Shein, J. B., & Meagher, E. (2017). Coming from behind: The Chicago Cubs' resurgence as a 100-year-old startup. 5-117-004. Evanston, IL: Kellogg School of Management at Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003323
Extent
1 online resource
Form of item
online
Isbn
9781526431141
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup, James B. Shein, Evan Meagher
Publication
Note
  • Originally published in Shein, J. B., & Meagher, E. (2017). Coming from behind: The Chicago Cubs' resurgence as a 100-year-old startup. 5-117-004. Evanston, IL: Kellogg School of Management at Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003323
Extent
1 online resource
Form of item
online
Isbn
9781526431141
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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