Coverart for item
The Resource Commercial nationalism : selling the nation and nationalizing the sell, edited by Zala Volcic and Mark Andrejevic, (electronic book)

Commercial nationalism : selling the nation and nationalizing the sell, edited by Zala Volcic and Mark Andrejevic, (electronic book)

Label
Commercial nationalism : selling the nation and nationalizing the sell
Title
Commercial nationalism
Title remainder
selling the nation and nationalizing the sell
Statement of responsibility
edited by Zala Volcic and Mark Andrejevic
Title variation
Commercial nationalism
Title variation remainder
selling the nation and nationalising the sell
Contributor
Editor
Subject
Language
eng
Summary
"One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. The book's unique contribution is to consider an emerging formation characterized by the following complementary (and related) developments: the ways in which states come increasingly to rely on commercial techniques for self-promotion, diplomacy, and internal national mobilization, and also the ways in which new and legacy forms of commercial media rely on the mobilization emerging configurations of nationalism for the purpose of selling, gaining ratings, and otherwise profiting. We see this formation as a unique reconfiguration of the formation of nationalism associated with the contemporary context. Often these processes are approached separately: what is the economic role of nationalism and how do media participate in the formation of national identity?"--
Member of
Assigning source
Provided by publisher
Cataloging source
IDEBK
Dewey number
320.54
Illustrations
illustrations
Index
index present
LC call number
JC311
LC item number
.C629 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1964-
http://library.link/vocab/relatedWorkOrContributorName
  • Volčič, Zala
  • Andrejevic, Mark
Series statement
Palgrave studies in communication for social change
http://library.link/vocab/subjectName
  • Nationalism
  • National characteristics
  • Communication in politics
  • Branding (Marketing)
Label
Commercial nationalism : selling the nation and nationalizing the sell, edited by Zala Volcic and Mark Andrejevic, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Rethinking Commercial Nationalism : The 'Chinese Dream' in Neoliberal Globalization
  • Fan Yang
  • Personal Wealth, National pride : Vietnamese Television and Commercial Nationalism
  • Giang Nguyen-Thu
  • Nation for Sale? Citizen Online Debates and the "New Patriotism' in POst-Socialist Poland
  • Magdalena Kania-Lundholm
  • Borderless Nationalism : Italy's RAI's Transnational Brand
  • Michela Ardizzoni
  • South African Nation Branding and the World Cup : Promoting Nationalism, Nation Branding, and the Miracle Nation Discourse
  • P. Eric Louw
  • 5058 Introduction
  • Commercial Nationalism and the Affective News Network
  • Mark Andrejevic
  • Nation Branding and Commercial Nationalism : Notes for a Materialist Critique
  • Nadia Kaneva
  • Zala Volcic and Mark Andrejevic
  • Setting the Scene for Commercial Nationalism : the Nation, the Market, and the Media
  • Graeme Turner
  • The Apologetic Brand : Building Australia's Brand on a Postcolonial Apology
  • Nicholas Carah and P. Eric Louw
  • Colombia was Passion : Commercial Nationalism and the Reinvention of Colombianness
  • Juan Sanín
  • Machine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw -- 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin -- 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang -- 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang -- 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm -- 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni -- 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw -- 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic -- 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva
Control code
SPR927962301
Dimensions
unknown
Extent
1 online resource (x, 202 pages)
Form of item
online
Isbn
9781137500991
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
1 illustration.
Specific material designation
remote
Label
Commercial nationalism : selling the nation and nationalizing the sell, edited by Zala Volcic and Mark Andrejevic, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Rethinking Commercial Nationalism : The 'Chinese Dream' in Neoliberal Globalization
  • Fan Yang
  • Personal Wealth, National pride : Vietnamese Television and Commercial Nationalism
  • Giang Nguyen-Thu
  • Nation for Sale? Citizen Online Debates and the "New Patriotism' in POst-Socialist Poland
  • Magdalena Kania-Lundholm
  • Borderless Nationalism : Italy's RAI's Transnational Brand
  • Michela Ardizzoni
  • South African Nation Branding and the World Cup : Promoting Nationalism, Nation Branding, and the Miracle Nation Discourse
  • P. Eric Louw
  • 5058 Introduction
  • Commercial Nationalism and the Affective News Network
  • Mark Andrejevic
  • Nation Branding and Commercial Nationalism : Notes for a Materialist Critique
  • Nadia Kaneva
  • Zala Volcic and Mark Andrejevic
  • Setting the Scene for Commercial Nationalism : the Nation, the Market, and the Media
  • Graeme Turner
  • The Apologetic Brand : Building Australia's Brand on a Postcolonial Apology
  • Nicholas Carah and P. Eric Louw
  • Colombia was Passion : Commercial Nationalism and the Reinvention of Colombianness
  • Juan Sanín
  • Machine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw -- 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin -- 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang -- 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang -- 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm -- 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni -- 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw -- 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic -- 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva
Control code
SPR927962301
Dimensions
unknown
Extent
1 online resource (x, 202 pages)
Form of item
online
Isbn
9781137500991
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
1 illustration.
Specific material designation
remote

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