Coverart for item
The Resource Competitive identity : the new brand management for nations, cities and regions, Simon Anholt, (electronic book)

Competitive identity : the new brand management for nations, cities and regions, Simon Anholt, (electronic book)

Label
Competitive identity : the new brand management for nations, cities and regions
Title
Competitive identity
Title remainder
the new brand management for nations, cities and regions
Statement of responsibility
Simon Anholt
Creator
Subject
Language
eng
Summary
"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--BOOK JACKET
Member of
Cataloging source
UK-WkNB
http://library.link/vocab/creatorName
Anholt, Simon
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Competition, international
  • Place marketing
  • Product management
  • International relations
Label
Competitive identity : the new brand management for nations, cities and regions, Simon Anholt, (electronic book)
Instantiates
Publication
Note
Originally published in: 2006
Bibliography note
Includes bibliographical references (p. 129) and index
Contents
Why do it? -- When to do it? -- Who should do it? -- How to do it? -- How not to do it -- The Road Ahead
Control code
9780230627727
Extent
1 online resource (xiii, 134 p.)
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230627727
Other physical details
ill.
Specific material designation
unspecified
Label
Competitive identity : the new brand management for nations, cities and regions, Simon Anholt, (electronic book)
Publication
Note
Originally published in: 2006
Bibliography note
Includes bibliographical references (p. 129) and index
Contents
Why do it? -- When to do it? -- Who should do it? -- How to do it? -- How not to do it -- The Road Ahead
Control code
9780230627727
Extent
1 online resource (xiii, 134 p.)
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230627727
Other physical details
ill.
Specific material designation
unspecified

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