The Resource Compressors Asia Limited : transformation to project marketing firm?, Milind Trivikram Phadtare, (National Institute of Construction Management and Research, Pune, India)

Compressors Asia Limited : transformation to project marketing firm?, Milind Trivikram Phadtare, (National Institute of Construction Management and Research, Pune, India)

Label
Compressors Asia Limited : transformation to project marketing firm?
Title
Compressors Asia Limited
Title remainder
transformation to project marketing firm?
Statement of responsibility
Milind Trivikram Phadtare, (National Institute of Construction Management and Research, Pune, India)
Creator
Author
Subject
Genre
Language
eng
Summary
It involves marketing of air compressors in particular and industrial equipment in general. It tries to analyse strategies on the framework of market leader strategies to facilitate growth in a challenging business environment in view of the strengths and weaknesses of the firm. It aims to identify the organizational and business model changes that may be required to be implemented in transforming a firm from a marketer of capital goods to a marketer of projects
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Phadtare, Milind Trivikram
Dewey number
658.8
Illustrations
illustrations
Index
index present
Intended audience
MBA students and participants of MDPs
LC call number
HF5415.13
LC item number
.P43 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Industrial marketing
  • Industrial management
Label
Compressors Asia Limited : transformation to project marketing firm?, Milind Trivikram Phadtare, (National Institute of Construction Management and Research, Pune, India)
Instantiates
Publication
Copyright
Note
  • To help students/participants evaluate and select marketing strategies for a market leader under challenging business environments as well as identify important organizational and business model changes involved in transition of any firm from selling products to selling projects
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald37
Dimensions
unknown
Extent
1 online resource (2 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
13 illustrations.
Specific material designation
remote
Label
Compressors Asia Limited : transformation to project marketing firm?, Milind Trivikram Phadtare, (National Institute of Construction Management and Research, Pune, India)
Publication
Copyright
Note
  • To help students/participants evaluate and select marketing strategies for a market leader under challenging business environments as well as identify important organizational and business model changes involved in transition of any firm from selling products to selling projects
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald37
Dimensions
unknown
Extent
1 online resource (2 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
13 illustrations.
Specific material designation
remote

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