Coverart for item
The Resource Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD, (electronic book)

Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD, (electronic book)

Label
Concise encyclopedia of advertising
Title
Concise encyclopedia of advertising
Statement of responsibility
Kenneth E. Clow, PhD, Donald Baack, PhD
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Clow, Kenneth E
Dewey number
228
Index
index present
LC call number
HF5803
LC item number
.C56 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • encyclopedias
http://library.link/vocab/relatedWorkOrContributorName
Baack, Donald
http://library.link/vocab/subjectName
Advertising
Label
Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD, (electronic book)
Instantiates
Publication
Copyright
Note
First published by Best Business Books and The Haworth Reference Press
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC1588556
Dimensions
unknown
Extent
1 online resource (228 pages)
Form of item
online
Isbn
9781315808697
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD, (electronic book)
Publication
Copyright
Note
First published by Best Business Books and The Haworth Reference Press
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC1588556
Dimensions
unknown
Extent
1 online resource (228 pages)
Form of item
online
Isbn
9781315808697
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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