Coverart for item
The Resource "Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy, Laura P. Hartman, Jenny Mead, Patricia H. Werhane, Danielle Christmas

"Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy, Laura P. Hartman, Jenny Mead, Patricia H. Werhane, Danielle Christmas

Label
"Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy
Title
"Connecting the world through games"
Title remainder
creating shared value in the case of Zynga's corporate social strategy
Statement of responsibility
Laura P. Hartman, Jenny Mead, Patricia H. Werhane, Danielle Christmas
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
When using cases to teach corporate strategy and ethical decision-making, the aim is to demonstrate to students that leadership decision-making is at its most effective when all affected stakeholders are considered, from shareholders and employees, to the local, national, and global societies in which the company operates. This paper challenges the obstructive perception of many Corporate Social Responsibility (CSR) advocates that the interests of private organizations in the alleviation of social problems should not be vested, but instead should originate from charitable purposes. We evaluate an alternative approach to the role of business in contributing to social progress -Creating Shared Value (CSV), and present a case study that illuminates key features of CSV. We share pedagogical strategies for a classroom discussion of the Zynga.org case that encourage students to investigate the merits and hurdles of CSV as a pathway to harmonize the twin goals of economic value creation and social change
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hartman, Laura Pincus
Dewey number
658.408
Illustrations
illustrations
Index
no index present
LC call number
HD60
LC item number
.H37 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Mead, Jenny
  • Werhane, Patricia Hogue
  • Christmas, Danielle
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Social responsibility of business
  • Mobile games industry
  • Zynga (Firm)
Target audience
specialized
Label
"Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy, Laura P. Hartman, Jenny Mead, Patricia H. Werhane, Danielle Christmas
Instantiates
Publication
Note
  • Originally Published InHartman, L. P., Mead, J., Werhane, P. H., & Christmas, D. (2011). "Connecting the world through games": Creating shared value in the case of Zynga's corporate social strategy. Journal of Business Ethics Education, 8(1), 199-230. JBEE8-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005341
Extent
1 online resource
Form of item
online
Isbn
9781526460936
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
"Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy, Laura P. Hartman, Jenny Mead, Patricia H. Werhane, Danielle Christmas
Publication
Note
  • Originally Published InHartman, L. P., Mead, J., Werhane, P. H., & Christmas, D. (2011). "Connecting the world through games": Creating shared value in the case of Zynga's corporate social strategy. Journal of Business Ethics Education, 8(1), 199-230. JBEE8-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005341
Extent
1 online resource
Form of item
online
Isbn
9781526460936
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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