Coverart for item
The Resource Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon

Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon

Label
Conquering consumerspace : marketing strategies for a branded world
Title
Conquering consumerspace
Title remainder
marketing strategies for a branded world
Statement of responsibility
Michael R. Solomon
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Solomon, Michael R.
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand name products
  • Consumers' preferences
  • Customer relations
Label
Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 251-265) and index
Contents
  • Preface
  • Acknowledgments
  • Ch. 1.
  • Now Entering Consumerspace: Welcome to a Branded World.
  • p. 1
  • Ch. 2.
  • How Products Get Their Meaning in Consumerspace.
  • p. 39
  • Ch. 3.
  • O Pioneers!: Scanning Global Youth Culture.
  • p. 61
  • Ch. 4.
  • Here's Where You Can Stick Your Ad: Customers Talk Back.
  • p. 89
  • Ch. 5.
  • From Pawns to Partners: Turning Customers into Codesigners.
  • p. 113
  • Ch. 6.
  • Virtual Voices: Building Consumerspace Online.
  • p. 135
  • Ch. 7.
  • Disneyfication of Reality: Building Consumerspace Offline.
  • p. 163
  • Ch. 8.
  • I Buy, Therefore I Am: Shopping in Consumerspace.
  • p. 183
  • Ch. 9.
  • Trouble in Paradise: Culture Jamming in Consumerspace.
  • p. 207
  • Ch. 10.
  • Simply, Consumerspace.
  • p. 227
  • Notes.
  • p. 251
  • Recommended Reading.
  • p. 261
  • Index.
  • p. 267
Control code
l82002155062
Dimensions
24 cm.
Extent
xii, 276 p.
Isbn
9780814407417
Lccn
2002155062
Other physical details
ill.
Label
Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon
Publication
Bibliography note
Includes bibliographical references (p. 251-265) and index
Contents
  • Preface
  • Acknowledgments
  • Ch. 1.
  • Now Entering Consumerspace: Welcome to a Branded World.
  • p. 1
  • Ch. 2.
  • How Products Get Their Meaning in Consumerspace.
  • p. 39
  • Ch. 3.
  • O Pioneers!: Scanning Global Youth Culture.
  • p. 61
  • Ch. 4.
  • Here's Where You Can Stick Your Ad: Customers Talk Back.
  • p. 89
  • Ch. 5.
  • From Pawns to Partners: Turning Customers into Codesigners.
  • p. 113
  • Ch. 6.
  • Virtual Voices: Building Consumerspace Online.
  • p. 135
  • Ch. 7.
  • Disneyfication of Reality: Building Consumerspace Offline.
  • p. 163
  • Ch. 8.
  • I Buy, Therefore I Am: Shopping in Consumerspace.
  • p. 183
  • Ch. 9.
  • Trouble in Paradise: Culture Jamming in Consumerspace.
  • p. 207
  • Ch. 10.
  • Simply, Consumerspace.
  • p. 227
  • Notes.
  • p. 251
  • Recommended Reading.
  • p. 261
  • Index.
  • p. 267
Control code
l82002155062
Dimensions
24 cm.
Extent
xii, 276 p.
Isbn
9780814407417
Lccn
2002155062
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
Processing Feedback ...