Coverart for item
The Resource Consumer Data Research, (electronic book)

Consumer Data Research, (electronic book)

Label
Consumer Data Research
Title
Consumer Data Research
Editor
Subject
Language
  • eng
  • eng
Summary
Big Data collected by customer-facing organisations ? such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings ? account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors ? and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies
Member of
Language note
English
Literary form
unknown
http://library.link/vocab/subjectName
  • Data analysis: general
  • Humanities
  • Consumerism
  • Sociology
  • Economics
  • Human geography
  • Longley, Paul
  • Cheshire, James
  • Singleton, Alexander D
Label
Consumer Data Research, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Control code
651053
Dimensions
other
Extent
196
File format
one file format
Form of item
online
Isbn
9781787353886
Level of compression
unknown
Other control number
10.14324/111.9781787353886
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
unspecified
Label
Consumer Data Research, (electronic book)
Publication
Antecedent source
unknown
Control code
651053
Dimensions
other
Extent
196
File format
one file format
Form of item
online
Isbn
9781787353886
Level of compression
unknown
Other control number
10.14324/111.9781787353886
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
unspecified

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