Coverart for item
The Resource Consumer behavior and culture : consequences for global marketing and advertising, Marieke de Mooij

Consumer behavior and culture : consequences for global marketing and advertising, Marieke de Mooij

Label
Consumer behavior and culture : consequences for global marketing and advertising
Title
Consumer behavior and culture
Title remainder
consequences for global marketing and advertising
Statement of responsibility
Marieke de Mooij
Creator
Subject
Genre
Language
eng
Summary
"The book reviews the myths of global marketing and explore the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour and covers various psychological and sociological aspects of human behaviour used for explaining consumer behaviour." -- BACK COVER
Cataloging source
DLC
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Mooij, Marieke K. de
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.M66 2004
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Marketing
Label
Consumer behavior and culture : consequences for global marketing and advertising, Marieke de Mooij
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
Control code
l82003006597
Dimensions
26 cm.
Extent
xiv, 345 p.
Isbn
9780761926696
Lccn
2003006597
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Consumer behavior and culture : consequences for global marketing and advertising, Marieke de Mooij
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
Control code
l82003006597
Dimensions
26 cm.
Extent
xiv, 345 p.
Isbn
9780761926696
Lccn
2003006597
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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